biblio/books * references * links
2008 updates -- old stuff --

The media kit:

-Your visitors demographics and advertiser benefits in reaching them
-Your traffic stats (optional)
-Rates for buttons, ads, or banners*
-special discounts for bulk purchases

*Note: Rates may be based on CPM (1000 exposures), pay-per-click, or on time-limited basis (for example, monthly or yearly rates)


appendix BIZ
Why BIZ and not BUSINESS

WebShowBiz -- definition?

dictionary and/or glossary --

... Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. [ILLUSTRATED] (Hardcover) by Amy Shuen 978-0596529963 [ see reviews ]

Better books on Web 2.0 and Generation 2.0 include: 
Groundswell: Winning in a World Transformed by Social Technologies 

Mobilizing Generation 2.0: 
A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth 

Here Comes Everybody: The Power of Organizing Without Organizations 
Wikinomics: How Mass Collaboration Changes Everything 

Better books on the larger scheme of things: 
Group Genius: The Creative Power of Collaboration 
The Wealth of Networks: How Social Production Transforms Markets and Freedom 
New World New Mind Changing the Way We 
Infotopia: How Many Minds Produce Knowledge 
The Future of the Internet--And How to Stop It 
Collective Intelligence: Creating a Prosperous World at Peace 

... + five step action plan that starts with building on collective user value (users no longer are mere consumers of content, but rather active contributors and creators); activating network effects (seeking the ways in which a business can leverage the multiple connections between the layers, places and groups and how they can grow your offering); working through social networks (the fundamental building block of the Web 2.0 economy); dynamically syndicating competence (picking your battles and doing what you do best faster, making it accessible to more people); and recombining innovations (looking for ways to connect the online with the offline, the new with the old).


(c)2005 web info * 2007-2008

Virtual Theatre: Directing, Acting, Drama, Theory -- as business?